solutions for:
marketers
Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in active conversations that invite participation in their brands. ConsumerSphere is focused on helping businesses successfully engage in these conversations.
solutions for:
agencies
Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.
solutions for:
non-profits
Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.
our process
- Overview
- Track
- Extract
- Interact
- Measure
TRACK
ConsumerSphere’s state-of-the-art monitoring technology tracks all forms of social media including blogs, video sites, forums, opinion and review sites, photo sharing sites, microblogging sites, online mainstream media and any other site where social media becomes available.
ConsumerSphere’s state-of-the-art monitoring technology tracks all forms of social media including blogs, video sites, forums, opinion and review sites, photo sharing sites, microblogging sites, online mainstream media and any other site where social media becomes available.
EXTRACT
o ConsumerSphere generates consumer insights by mining and measuring the vast reservoirs of naturally occurring online conversation for relevant consumer commentary to give you the best possible view of your brand and your markets. ConsumerSphere can extract:
-What are people really saying about the issues that drive your brand’s health?
-How do influential consumers pass their opinions to others? Who’s driving it, and where does discussion exist?
-How can you place proven influencers at the heart of a plan for achieving and measuring your brand goals?
-What new issues are emerging, what previously hot issues are fading…and which might be coming around the corner?
-Is consumer sentiment positive or negative?
-When consumers compare you to competitors, do their comparisons match your expectations and assumptions or do they provide fresher insights for continued innovation?
-How can you supplement traditional market research with the added insights that come from analysis of consumer-generated media and word-of-mouth behavior/influence
-influencers leading conversations that matter
o ConsumerSphere generates consumer insights by mining and measuring the vast reservoirs of naturally occurring online conversation for relevant consumer commentary to give you the best possible view of your brand and your markets. ConsumerSphere can extract:
-What are people really saying about the issues that drive your brand’s health?
-How do influential consumers pass their opinions to others? Who’s driving it, and where does discussion exist?
-How can you place proven influencers at the heart of a plan for achieving and measuring your brand goals?
-What new issues are emerging, what previously hot issues are fading…and which might be coming around the corner?
-Is consumer sentiment positive or negative?
-When consumers compare you to competitors, do their comparisons match your expectations and assumptions or do they provide fresher insights for continued innovation?
-How can you supplement traditional market research with the added insights that come from analysis of consumer-generated media and word-of-mouth behavior/influence
-influencers leading conversations that matter
INTERACT
Once the social media landscape is understood ConsumerSphere helps clients to leverage the power of this medium to achieve strategic objectives. Examples of engagements include:
• Influencer relations: For PR and communications professionals, it’s just as critical to understand who is driving conversations in the blogosphere as it is to keep up with the Wall Street Journal. ConsumerSphere enables PR practitioners to identify who is shaping the dialogue within social media, understand its influence on mainstream coverage, and build relationships with the right people.
• Influencer marketing: ConsumerSphere helps you identify the passionate brand or product advocates you need to make your next direct marketing initiative or focus group more effective. ConsumerSphere can also uncover the influencers who can best guide research programs and define product benefits, which helps establish more efficient and streamlined product cycles.
• Influencer advertising: What better time to insert an ad message than while potential customers are talking about you — or listening to influential blogs discuss or debate your product? Targeting isolates the influential blogs driving the conversations you care about, then targets your ad within this powerful ad inventory at the moment it matters most
Once the social media landscape is understood ConsumerSphere helps clients to leverage the power of this medium to achieve strategic objectives. Examples of engagements include:
• Influencer relations: For PR and communications professionals, it’s just as critical to understand who is driving conversations in the blogosphere as it is to keep up with the Wall Street Journal. ConsumerSphere enables PR practitioners to identify who is shaping the dialogue within social media, understand its influence on mainstream coverage, and build relationships with the right people.
• Influencer marketing: ConsumerSphere helps you identify the passionate brand or product advocates you need to make your next direct marketing initiative or focus group more effective. ConsumerSphere can also uncover the influencers who can best guide research programs and define product benefits, which helps establish more efficient and streamlined product cycles.
• Influencer advertising: What better time to insert an ad message than while potential customers are talking about you — or listening to influential blogs discuss or debate your product? Targeting isolates the influential blogs driving the conversations you care about, then targets your ad within this powerful ad inventory at the moment it matters most
MEASURE
o Social Media is measurable.
Users of social media share a lot more than just their opinion. Those who enter the social media domain leave behind a lot of clues about who they are and how they think via information found in social bookmarks, comments, engagement, influence, friends, followers, downloads, favorites, views, votes and links. From all of these user actions, we can measure what's important, what ideas are gaining ground and who, or what, is having the biggest impact on your brand.
o We create new metrics :Virality/advocacy/velocity/connectivity
o Social Media is measurable.
Users of social media share a lot more than just their opinion. Those who enter the social media domain leave behind a lot of clues about who they are and how they think via information found in social bookmarks, comments, engagement, influence, friends, followers, downloads, favorites, views, votes and links. From all of these user actions, we can measure what's important, what ideas are gaining ground and who, or what, is having the biggest impact on your brand.
o We create new metrics :Virality/advocacy/velocity/connectivity
Why Us?
We help companies understand the influence and impact of social media on business and provide them with the tools, strategic thinking and capabilities necessary to act upon that learning
Services
- social media tracking, analysis and insight
- social network and influencer marketing
- brand strategies and campaigns
- community development
- reputation management
- social media optimization