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Archive for August, 2008

Why Social Media Matters

by ConsumerSphereGuy on August 3rd, 2008 in Social Media Optimization, Social Media Strategy

“Well-designed social applications are effective. Social programs leverage the voice of the customer to get messages carried further than ad impressions. If your message resonates with consumers, their word-of-mouth is a more effective medium than any of the traditional media.” – Forrester

It is becoming increasingly evident that social media is having a  profound effect on brands and must be a primary marketing consideration. We believe that it is essential for CPG brands to embrace social media because:

Traditional ways of interrupting consumers (advertising & promotion) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based discussions, forums, reviews, social networking) are quickly proving how well they work.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Brands that manage to deal directly with their end users have a competitive asset for the future.

Consumers, customers, prospects and peers are discussing your brand, right now in social media; with or without you. Unfortunately, choosing not to listen doesn’t make those conversations go away. ConsumerSphere’s mission is to equip CPG brands to effectively leverage social media to protect and manage their reputations, meaningfully converse with consumers to drive brand loyalty, uncover emerging opportunities, stay competitive and avoid crisis.