solutions for:

marketers

Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.

learn more

solutions for:

agencies

Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.

learn more

solutions for:

non-profits

Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.

learn more

have a question?

send us a message

Submit

Mobil, Coupons and Social Media

Social media is about sharing. Coupons are about shopping. Shopping is an extremely social experience. That is why a major social media topic in may discussions revolve around tips, advice, and sharing purchase information.

Mobile marketing requires that the participant opt in to your offers. Because of this, mobile coupons can deliver the Holy Grail for marketers, targeted prospects and customers that want your information, and revenue generation.

On-demand mobile marketing platforms provide you with low out of pocket costs and speed to market. With little risk, marketers can get their mobile coupon promotions lined up and running. Once you’ve got your strategy and integration into your traditional marketing mapped out, it takes just minutes to setup and run a mobile coupon campaign. With the open rates at 97%, it’s a no brainer to start using mobile coupons for prospecting and retention campaigns.

Major points to consider:

1. Coupon sharing is a major social media activity

2. The SMS marketing message space is relatively spam free and uncluttered resulting in a 97% open rate (83% within the first hour) for messages.

3. Mobile coupons work best when incorporated into your other social marketing programs, include your short code whenever and wherever possible. Also, give your program time to build, and get viral, your first few offers will serve to build your database.

4. Once you’ve got your communities created, consumers or groups react positively to exclusive coupon promotions. For instance, the clothing designer Armani held an exclusive in-store preview for their mobile clientele that had lines out the door and near record receipts.

5. Now is the time to start thinking about how you can incorporate mobile coupons into your marketing objectives. Your competitors are thinking about it or doing it, so don’t be left on the sidelines.

This entry was posted on Wednesday, October 7th, 2009 at 1:45 pm and is filed under CPG, Engagement, Innovation, Social Media Strategy. You can follow any responses to this entry through the RSS 2.0 feed.

You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.