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Blueprint to Strategic Social Media

Audience>Objectives>Strategies>Tactics>Measurement

Audience: Who are you trying to reach?, Where do they congregate?, What motivates them? Clearly define demographics, psychographics and life-stream profiles.

Objectives: What your are trying to achieve?. Is it increase awareness?, drive traffic?, gain trial? Defining your desired goals upfront determines everything else. Social media is NOT a “build it and they will come” tool.

Strategies: This step is your action plan for accomplishing your social media objectives(Content creation, community functionality on site, network outreach, etc.)

Tactics: These are the actual initiatives and implementation programs developed from you strategies (UGC efforts, contests, Apps, etc.).

Measurement: The all important ROI metric. Social media brings a wealth of new metrics that correlate to you social media initiatives. Things like topic velocity, continuity, virality and engagement.

This entry was posted on Thursday, October 8th, 2009 at 12:59 pm and is filed under Engagement, Metrics, Social Media Strategy. You can follow any responses to this entry through the RSS 2.0 feed.

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