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Blogger Outreach- Simple Tips

1. Know Your Audience: you don’t need to know every intimate detail of the blogger, but you should clearly know the blogs audience. Readers can come for various reasons and it is important to understand them all. Figure out what the writer wants and deliver on it. If you don’t hit the nail on the head the first time, then try a different angle in a couple of months.

2. Message Delivery: Research the best methods to send your pitches. Ask the author and by all means don’t be pitchy

3. Embargoes: Many bloggers openly oppose them. As a rule of thumb, get a verbal agreement to the embargo before forwarding any proprietary documents.

4. Timing: Slow days are great days to offer demos and pitch company features. Many bloggers write during off-hours (Friday mornings and Sunday nights) despite the fact that few outreach efforts are pitched during these times. Know when bloggers are looking for stories.

5. Don’t Use a Template: It doesn’t matter how your pitch is formatted as long as it’s interesting. You could string together a thousand buzzwords and get lumped in with your competitors or you could stand apart with a simple paragraph explanation and a link. If you pitch in a voice and style that’s true to you, your passion will come through.

This entry was posted on Monday, October 12th, 2009 at 5:01 pm and is filed under Engagement. You can follow any responses to this entry through the RSS 2.0 feed.

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