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Archive for March, 2010
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on March 26th, 2010 in Twitter
- 80% of research time & money is wasted & backward looking - Stan Sthanunathan, Coca-Cola VP mktg http://bit.ly/c1Xugc #li #
RIP Traditional Advertising
by admin on March 19th, 2010 in Uncategorized
The Last Advertising Agency On Earth from FITC on Vimeo.
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on March 19th, 2010 in Twitter
- Do Mobile Coupons Matter?http://bit.ly/b4SyuC #
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on March 12th, 2010 in Twitter
- Mobile Facebook, Twitter Growth Explodes http://bit.ly/aWwaNe #
- The Associated Press: White House tweeting spreads president’s message http://bit.ly/cXWBsy #
- The Hidden Bias Of Social Media Sentiment Analysis http://bit.ly/9lXXN0 #li #
- Foursquare and Starbucks Team Up to Offer Customer Rewards http://bit.ly/9Wews3 #
- SeaWorld uses social media to react quickly to a major crisis http://bit.ly/9Au98o #li #
- Top 10 Social Networking Websites & Forums - February 2010 http://bit.ly/b3WWYX #
- Smartphoners Want Mobile Coupons : http://bit.ly/cISS14 #
Point-Of-Influence Marketing!
by admin on March 12th, 2010 in Engagement
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on March 5th, 2010 in Twitter
- Mobile Social Networking Usage Soars http://bit.ly/c7G6P7 #
- Teens Into Social Media, Not Newspapers http://bit.ly/c82XnT #
- 4 of 5 US adults & 3 of 5 Europeans use social media regularly #
“Social Retailing” Will Be A Gamechanger
by ConsumerSphereGuy on March 3rd, 2010 in Engagement, Innovation, Retail, Social Media Optimization
After creating a successful pop-up shop in Facebook for their Rachel Roy brand, Jones Apparel Group decided to create a “fan shop” for their Nine West brand. Only fans of Nine West on Facebook can access the “Shop Lookbook,” and they get a 15% discount through the end of the month on the items offered.
The flash-based store within Facebook (shown above) was easy to navigate. Several products were available, and fans are allowed to “like” and “share” them. Items are added to a shopping cart, and clicking on “Go to Shopping Bag” takes the user to the Nine West e-commerce site where they can view their cart and see the 15% discount. Its a pretty seamless experience that leverages the e-commerce site nicely.
Due to theses efforts, both of the Nine West brands have significantly increased their “fans” in Facebook. This is the equivalent of opting-in for future wall postings, which are typically promotions.
Social Retailing will continue in new and innovative ways and it is essential for retailers to recognize the need to take the store to the customers and instead of expecting customers to always seek them out.
- Older Adults Nearly Double Social Media Presence t http://ow.ly/2whd6#li 1 week ago
- Blockbuster's Bankruptcy Could Be the Beginning of the End for DVDs http://ow.ly/2w2kR #li 1 week ago
- How to Get Customer Referrals http://ow.ly/2vTna 1 week ago
- Mobile Social is more than the latest land grab in marketing. It’s where online meets offline; and, it’s proving to be one of the biggest... 1 week ago
- More updates...
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