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Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.

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Archive for April, 2010

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on April 30th, 2010 in Twitter

  • Social Media Best Practices for Small Business #
  • Branding and Social Media for Non-profits #
  • Give content away free sometimes #
  • 3 Blogging Basics #
  • BIG News: Hewlett-Packard to acquire Palm for $1.2 billion #
  • LinkedIn Gives Users the Ability to Follow Companies #li #
  • I am excited to announce that Consumersphere has been selected for ongoing social media community management and influencer outreach for… #
  • How P&G is focusing on key social engagements #li #
  • New Report Details the State of Twitter [STATS] #
  • Only about 4% of dissatisfied customers are heard; 96% leave quietly. [U of Penn] How do you listen to yours .. #
  • 51% of active Twitter users follow companies, brands or products on social networks #li #

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on April 23rd, 2010 in Twitter

Twitter Just The Facts!

by admin on April 16th, 2010 in Twitter

  1. Twitter has 105,779,710 registered users
  2. 300,000 new users sign up per day
  3. Approximately 60% of them are coming from outside the U.S
  4. Twitter receives 180 million unique visitors per month
  5. 75% of Twitter traffic comes from third-party applications
  6. 60% of all tweets come from third-party apps
  7. Since the new Blackberry application was launched, it has accounted for 7 to 8% of new sign
  8. There are 600 million search queries on Twitter per day
  9. There are over 100,000 Twitter applications
  10. Twitter gets 3 billion requests a day through its API
  11. 37% of active Twitter users use their phone to tweet

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on April 16th, 2010 in Twitter

Where Twitter Is Heading

by ConsumerSphereGuy on April 15th, 2010 in Innovation, Social Media Optimization, Twitter

Twitter has a steady stream of updates, capabilities and new offerings. Following some of the key innovations.


If you were not aware of it, Twitter considers itself to be a largely mobile service. Sure, during its adolescence it grew mostly on its website, but now with the plethora of smartphones Twitter is focusing on its mobile side.

Today Twitter began to discuss “points of interest,” that are going to allow tweets to associate tweets with locations, and not just raw latitude and longitude data. You can tie a tweet to a place. Everyone is noticing the similarity of this to what Foursquare and Galla are doing.

Twitter had this to say “[points of interest are a ]way to see where a tweet is coming from but also a way to read all the tweets coming from specific nearby landmarks.” That is going to make Twitter more personal, and more interesting. As we will see, more data more relevance, or as @Rsarver said “proximity is a proxy for relevancy.”

User Streams

If you thought that PubSubHubBub was fast, wait until you see User Streams, Twitter’s upcoming uber-real-time feed. Imagine no lag whatsoever between when I tweet, and when it shows up in your desktop Tweetdeck. This is the Google Wave of tweets.

Even better, it is going to come with no rate limits to let everyone use it as they will. No more running out of API calls, hallelujah. Assuming that Twitter can handle the load that this will add to their hardware, this is going to make Twitter feel much more like the final version of FriendFeed: information overload.

If you are familiar with Clicky’s Spy feature, it is like this but for the updates you want. And is not just for updates, but also for your complete social graph of DMs, @s, Favorite tweets and so forth. Twitter is only letting developers play with this for a few days as a trial, so we have to wait, but when this does come out it is going to be a massive upgrade to the basic Twitter experience.

Annotations Twitter is going to let developers and applications tag tweets with metadata. What type of metadata? Any metadata that developers want.

Twitter decided to let developers decide how to handle the next big thing in metadata. What is even more important is Twitter’s decision to let developers pull the data back out of Twitter, once it has been sent it. More or less, this is a read write API for calling and tagging anything.

If you missed our coverage, check it out here. @Anywhere is live, and out in the wild. Bringing deep Twitter integration to a plethora of websites, @Anywhere is going to bring hovercards, tweets, and other Twitter features inside of a publisher’s website.

If you know Facebook connect, this is Twitter’s answer.
Communication/Developer Relations

Twitter is launching a developer website, and is working to have more open and active discussions with developers as to what they need, what they want, what they hate, and what needs to change right away.

Twitter could do nothing smarter than this. If they want to stay ahead of their competition, and continue to be the darling that they are to all of our hearts, this is the golden goose they need to keep fed.

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on April 9th, 2010 in Twitter

Many brands are feeling the pressure to keep up with the times! It’s no longer sufficient to offer “one size fits all” content to consumers. So what’s the secret? Social networking seems to be the hot topic, so maybe that’s the ultimate solution. In this is day and age, it is essential for brands to embrace a practical and achievable action plan for their digital future.

Brands must ensure their content is not just clutter on the Web. Well-defined, relevant, fresh knowledge is a tremendous magnet for prospective consumers.  This may sound like preliminary Web 1.0 advice, but surprisingly, many brands still aren’t doing Web 1.0 correctly. So, that’s the first step — go from Content to Knowledge.

The next step is to extend value by creating community connections around the knowledge.  This aspect of the brand digital strategy is centered on people and their ability to connect to the things that are meaningful to them.  Interaction is the key ingredient of any community Web site and group forming can be a powerful exercise.  This is web 2.0 at its finest, not just social networking, but professional knowledge sharing.

Finally, the brand can extend to web 3.0+, relevant and semantic user experiences in an interactive marketplace. Brands can facilitate the knowledge, connections and business of its category. Consumers collaborating online, exchanging ideas, sharing and contributing knowledge.  Effective social strategic planning and measurement will lead to better ongoing results.

In summary…

Step 1: Knowledge (Web 1.0)

Strategy: Convert content to knowledge
* Harvest existing knowledge assets into central repository.
* Use analytics to determine which content is most popular. Analytics is a fantastic tool. With authentic social interaction you can learn about the tastes and demands of your members.
* Keep content easily accessible and fresh/current.
* Keep design/layout intuitive and consistent.

Step 2: Connections (Web 2.0)

Strategy: Turn member data into community of connections.
* Allow for user generated feedback to ensure content (knowledge) is meaningful: ratings, commenting.
* Facilitate collaboration and knowledge sharing through integrated professional networking solution with features including member profiles, messaging, groups and resources.
* Connect outside organization walls with Social Media (Facebook, Twitter, LinkedIn, YouTube, Flickr).

Step 3: Marketplace (Web 3.0+)

Strategy: Create a “community beacon” through relevant knowledge, connections and products.
* “Brand” all Content.
* Deliver Relevant/Targeted Content.
* Offer Personalized User Experiences.
* Distribute and Connect with Video, Mobile, RealTime.