solutions for:
marketers
Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.
solutions for:
agencies
Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.
solutions for:
non-profits
Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.
Archive for October, 2010
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on October 22nd, 2010 in Twitter
- How Facebook’s Cheerleaders Are Blowing Smoke http://ow.ly/2XTum #
- New Data now shows purchase actions are higher on Twitter than on Facebook in fact 14% higher #
- LBS coupons a game changer- Google- http://ow.ly/2XMsv #
- Facebook, Amazon Start $250 Million Fund for Social Innovation http://ow.ly/2XhD0 #
- Top 10 Strategic Technologies for 2011 – http://ow.ly/2XgJT #
- Report: New York Times Has More Twitter Followers than Print Readers – http://ow.ly/2XcqI #
- How technology enables the building of an authentic brand http://ow.ly/2X85H #
- The Gap Logo Debacle: A Half-Brained Mistake -Harvard Business Review http://ow.ly/2Wv6x #
- 53% of Online Shoppers Posted a Review Last Month [Study] – http://ow.ly/2W7ex #
- Is the Office Really Necessary?http://ow.ly/2VPpa #
- The Many Faces of You – NYTimes.com http://ow.ly/2VhB5 #
Social Intelligence
by ConsumerSphereGuy on October 13th, 2010 in Innovation, Insight, Monitoring/Tracking, Social Media Strategy
To quote Zach Hofer-Shall from the Forrester Defining Social Intelligence Paper on March 12, 2010, Marketers must turn to Social Intelligence, the concept of turning social media data into actionable marketing and business strategy.
No longer will the passive pursuits of listening, monitoring and occasional engagement deliver the benefit and return on investment required for competitive advantage and heighted customer service delivery. Social communities grow and morph at internet speed. They have the ability to identify a problem and make it known to the masses nearly instantaneously.
Today we find more and more customers choosing to marry their Social Intelligence with their business processes, product development, customer service delivery and marketing campaigns.
The goals for Social Intelligence are becoming far more ambitious. In a call center as an example, it is not merely call deflection that drives interest; it is the ability to understand issues in time to develop specific call scripts, and operator/internet training on how to resolve the problem in a shorter period of time. Metrics include faster call resolution; heightened customer satisfaction, call deflection and potential for cross and up-sell offers.
We believe Social Intelligence has the power to allow companies to engage with their communities in a more mutually beneficial manner. It provides for the opportunity to achieve measurable competitive distinction and greater customer loyalty.
Seniors The Fastest Growing Segment On Facebook {INFOGRAPHIC}
by admin on October 7th, 2010 in Uncategorized
The Rise of Online Communities
by ConsumerSphereGuy on October 6th, 2010 in Web 2.0 Explained
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on October 1st, 2010 in Twitter
- Seven Truths about Change to Lead By and Live By http://ow.ly/2K9AT #
- Speaking at AMA Annual Conference http://bit.ly/cXg5bQ #
- Social is the Killer Mobile App http://ow.ly/2KDG0 #
- Effective Decision Making and the Rule of 7 http://ow.ly/2L6Mt #
- Barcode Scanning for Points and Prizes http://ow.ly/2L6Zr #
- What if instead of buying the many to reach the few, we built relationships with the few to attract the many? #
Infographic: Social Network Size by Users
by admin on October 1st, 2010 in Uncategorized
Twitter »
- How People Spend Their Time Online [Infographic] - http://t.co/roQ0k9Qd #
- New Oracle Study: Live Help Beats Ratings http://t.co/HWP2iTKK #
- The Digital Lives of American Moms [INFOGRAPHIC] - http://t.co/AKL2auwS #
- "curated gifting" interesting concept- http://t.co/MpjFRXhm #
- High-Growth Companies Embrace Social Media - http://t.co/6z8hSVC3 #
- Want High Engagement on Facebook? Offer Coupons [STUDY] - http://t.co/UFUP5Tqy #
- RT @SocialMedia411: Facebook is a gigantic consumer information harvesting machine. Your ability to connect with others is just the bait. #
- Best Buy marketing chief departs | http://t.co/CLDDNGsW #
- RT @lennyism: STAN PREDICTIONS: focus group go virtual, asking questions goes away, Facebook, Google & mckinsey become #mrx players ... #
- RT @hessiejones: Support #Klout_OptOut_Itis, add a #twibbon now! - http://t.co/9zSowaai - Create one here - http://t.co/RAkCsFu5 #
Why Us
We help companies understand the influence and impact of social media on business and provide them with the tools, strategic thinking and capabilities necessary to act upon that learning.
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