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Archive for March, 2011

Mobile- A Gateway to Healthcare

by admin on March 14th, 2011 in Uncategorized

Mobile is having a huge impact on the way people access health information. If you are uncertain weather mobile has a place in your healthcare communication strategies consider these statistics:

  • At last week’s ePharma Summit, Google reported that mobile queries are up to 15% from 7% a year ago.
  • More that 200 million Facebook users access the network by mobile device. And, more importantly I would say, is that those users are twice as active on Facebook as non-mobile users.
  • 40 percent of all Tweets come from mobile devices, according to CEO Dick Costolo.
  • Two-thirds (63%) of physicians surveyed said they are using personal devices for mobile health solutions that aren’t connected to their practice or hospital IT systems (2010 PwC HRI Physician Survey)
  • By 2013, worldwide smartphone sales are expected to exceed 1.1 billion (that’s about the equivalent of every mane woman and child in the western world owning one!).