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Archive for January, 2012

3 Pillars Of Community Management

by admin on January 5th, 2012 in Uncategorized

  • Listening. It’s not just about posting content it also includes monitoring what is happening online around your organization, members, and industry.
  • Content. Creating a content plan that aligns with the goals of the community. What content should be posted by the organization? Who at the organization will provide this content? How much content will be contributed by users? And, just as important, how will you get customers or members to contribute content? These are just a few of the challenges your community manager will face.
  • Learning. The Internet is always changing. The functionality on sites like Facebook can change literally overnight. Your community software provider will be making improvements to its software on a regular basis, as well. Make sure  to stay up to speed on how to use, manage, and configure the software involved.