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Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.

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Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.

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Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.

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3 Pillars Of Community Management

  • Listening. It’s not just about posting content it also includes monitoring what is happening online around your organization, members, and industry.
  • Content. Creating a content plan that aligns with the goals of the community. What content should be posted by the organization? Who at the organization will provide this content? How much content will be contributed by users? And, just as important, how will you get customers or members to contribute content? These are just a few of the challenges your community manager will face.
  • Learning. The Internet is always changing. The functionality on sites like Facebook can change literally overnight. Your community software provider will be making improvements to its software on a regular basis, as well. Make sure  to stay up to speed on how to use, manage, and configure the software involved.

This entry was posted on Thursday, January 5th, 2012 at 3:06 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

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