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Blog

3 Pillars Of Community Management

by admin on January 5th, 2012 in Uncategorized

  • Listening. It’s not just about posting content it also includes monitoring what is happening online around your organization, members, and industry.
  • Content. Creating a content plan that aligns with the goals of the community. What content should be posted by the organization? Who at the organization will provide this content? How much content will be contributed by users? And, just as important, how will you get customers or members to contribute content? These are just a few of the challenges your community manager will face.
  • Learning. The Internet is always changing. The functionality on sites like Facebook can change literally overnight. Your community software provider will be making improvements to its software on a regular basis, as well. Make sure  to stay up to speed on how to use, manage, and configure the software involved.

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The Inbound Marketing Juggernaut

by admin on November 20th, 2011 in Uncategorized

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50 Reasons Why No One s Follwing You On Twitter

by admin on November 19th, 2011 in Content, Engagement

1. You tweet too much
2. You don’t tweet enough
3. You’re a spammer
4. You’re following spammers
5. You keep asking people to follow you
6. You openly discuss personal stuff
7. But you take everything personally
8. You’re a friend who acts like an enemy
9. You don’t have a bio
10. You’re following too many people
11. You only talk about yourself (or your product)
12. You project
13. #You #use #hashtags #for #every #frickin #word
14. There are no replies on your profile page
15. You’re a jerk
16. You don’t speak a word of English (harsh, but true)
17. You’re a bully
18. You’re too negative
19. You’re too positive
20. You’re forever the newbie
21. U twt n txt spk
22. You’re obsessed with follow count
23. You’re a different person in real life
24. You don’t appear to have a real life
25. You generate too much noise
26. You have a protected profile
27. We’re always asleep when you tweet
28. You’re a liar
29. You don’t know your limits
30. You’re part of the problem
31. All you do is criticise Twitter
32. You’re obsessed with celebrities
33. You keep making the same mistakes
34. You’re unprofessional
35. Your spelling and grammar is etroshus
36. You retweet everything
37. You’re too argumentative
38. You’re sloppy
39. You find everything offensive
40. You committee tweet
41. You just can’t let go
42. You blame the wrong people
43. You try to game it
44. You churn
45. You ask for retweets
46. You’re a security risk
47. You’re a metweeter
48. You think Twitter is boring
49. You’re always telling people when you unfollow them
50. Why would anyone follow you?
from: 

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Elements Of Good Social Video

by admin on November 5th, 2011 in Content, CPG, Engagement, Social Media, Social Media Strategy

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Consumersphere Adds Polaris Industries

by admin on October 30th, 2011 in Uncategorized

Consumersphere is proud to announce it has been selected as social media solutions partner for Polaris Industries.

About Polaris

With annual 2010 sales of $1.99 billion, Polaris Industries Inc.® designs, manufactures and markets innovative, high-quality vehicles for recreational and utility use. A recognized leader in the power sports industry, Polaris is among the global sales leaders for both snowmobiles and off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-sides. The company has established a strong presence in the heavyweight cruiser and touring motorcycles market as well, through Victory Motorcycles® (introduced in 1998) and the newly acquired Indian Motorcycle® brand. In addition, Polaris continues to invest in the global on-road low speed vehicle industry through its internally developed Breeze® neighborhood vehicle and the recent acquisition of Global Electric Motorcars® (GEM). Polaris enhances the riding experience for all vehicle groups with a complete line of Pure Polaris® parts, apparel and accessories, which are available at Polaris dealerships.

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Where Smartphones Are Used [INFOGRAPHIC]

by admin on October 13th, 2011 in Uncategorized

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Everthing You Ever Wanted To Know About Check-ins

by admin on October 4th, 2011 in SoLoMo, Uncategorized

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Where Is Inbound Marketing Heading?

by admin on September 15th, 2011 in Insight, Uncategorized, Web 2.0 Explained

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Measuring Influence

by admin on September 4th, 2011 in Engagement, Influence, Metrics, Monitoring/Tracking

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Social Marketing By The Numbers [INFOGRAPHICS]

by admin on August 16th, 2011 in Content, Insight, Social Media, Social Media Optimization, Social Media Strategy, Web 2.0 Explained

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