solutions for:
marketers
Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.
solutions for:
agencies
Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.
solutions for:
non-profits
Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.
Blog
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on March 12th, 2010 in Twitter
- Mobile Facebook, Twitter Growth Explodes http://bit.ly/aWwaNe #
- The Associated Press: White House tweeting spreads president’s message http://bit.ly/cXWBsy #
- The Hidden Bias Of Social Media Sentiment Analysis http://bit.ly/9lXXN0 #li #
- Foursquare and Starbucks Team Up to Offer Customer Rewards http://bit.ly/9Wews3 #
- SeaWorld uses social media to react quickly to a major crisis http://bit.ly/9Au98o #li #
- Top 10 Social Networking Websites & Forums - February 2010 http://bit.ly/b3WWYX #
- Smartphoners Want Mobile Coupons : http://bit.ly/cISS14 #
Point-Of-Influence Marketing!
by admin on March 12th, 2010 in Engagement
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on March 5th, 2010 in Twitter
- Mobile Social Networking Usage Soars http://bit.ly/c7G6P7 #
- Teens Into Social Media, Not Newspapers http://bit.ly/c82XnT #
- 4 of 5 US adults & 3 of 5 Europeans use social media regularly #
“Social Retailing” Will Be A Gamechanger
by ConsumerSphereGuy on March 3rd, 2010 in Engagement, Innovation, Retail, Social Media Optimization
After creating a successful pop-up shop in Facebook for their Rachel Roy brand, Jones Apparel Group decided to create a “fan shop” for their Nine West brand. Only fans of Nine West on Facebook can access the “Shop Lookbook,” and they get a 15% discount through the end of the month on the items offered.
The flash-based store within Facebook (shown above) was easy to navigate. Several products were available, and fans are allowed to “like” and “share” them. Items are added to a shopping cart, and clicking on “Go to Shopping Bag” takes the user to the Nine West e-commerce site where they can view their cart and see the 15% discount. Its a pretty seamless experience that leverages the e-commerce site nicely.
Due to theses efforts, both of the Nine West brands have significantly increased their “fans” in Facebook. This is the equivalent of opting-in for future wall postings, which are typically promotions.
Social Retailing will continue in new and innovative ways and it is essential for retailers to recognize the need to take the store to the customers and instead of expecting customers to always seek them out.
GO USA!
by Patrick Furey on February 28th, 2010 in Uncategorized
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on February 26th, 2010 in Twitter
- Old School(counting eyeballs) VS. New School (measuring engagement) http://bit.ly/bXmuTQ #li #
- Shamu attack creates social media implications- http://bit.ly/9Q3ZWN #
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on February 26th, 2010 in Twitter
- Old School(counting eyeballs) VS. New School (measuring engagement) http://bit.ly/bXmuTQ #li #
- Shamu attack creates social media implications- http://bit.ly/9Q3ZWN #
ConsumerSphere’s Week of Tweets
by ConsumerSphereGuy on February 19th, 2010 in Twitter
- Olympic sponsors use social media as vital part of marketing plan http://bit.ly/drVagm #
- Tweets Per Month On Twitter http://bit.ly/c1uEYr #
- The Winter Games, the World’s Largest Social Media Experiment http://bit.ly/dzmP6E #
- Kellogg TRIPLES social media spending, cites “great return on investment” http://bit.ly/d2Nghi #
- Vancouver’s Twitter Lesson - The Conversation - Harvard Business Review http://bit.ly/9s1Rfs #
Google Buzz Monitoring Added to Consumersphere’s Analytics Platform
by admin on February 16th, 2010 in Insight, Metrics, Monitoring/Tracking
Consumersphere has rolled out Google Buzz monitoring — an addition to its already comprehensive social media monitoring service — to existing customers. The real-time Google Buzz data, gathered from more than three million profiles (and growing), is broken down to offer users insight into traffic, sentiment and influencer analytics.
Our Google buzz analytics includes:
- Filtering and sorting posts/comments on Google Buzz by keywords
- Addition of Google Buzz channel to all of our analytics
- Sentiment analysis on Google Buzz posts
- Views top authors by volume to identify people that are talking the most about a keyword in Google Buzz
- Views total number of unique authors on Google Buzz for a keyword
How Things Become Viral In Social Media
by ConsumerSphereGuy on February 15th, 2010 in Engagement, Insight, Social Media Optimization, Web 2.0 Explained
- Smartphoners Want Mobile Coupons : http://bit.ly/cISS14 16 hrs ago
- Top 10 Social Networking Websites & Forums - February 2010 http://bit.ly/b3WWYX 19 hrs ago
- SeaWorld uses social media to react quickly to a major crisis http://bit.ly/9Au98o #li 20 hrs ago
- Foursquare and Starbucks Team Up to Offer Customer Rewards http://bit.ly/9Wews3 1 day ago
- More updates...
Why Us
We help companies understand the influence and impact of social media on business and provide them with the tools, strategic thinking and capabilities necessary to act upon that learning.
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