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Blog

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on March 12th, 2010 in Twitter

Point-Of-Influence Marketing!

by admin on March 12th, 2010 in Engagement

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on March 5th, 2010 in Twitter

After creating a successful pop-up shop in Facebook for their Rachel Roy brand, Jones Apparel Group decided to create a “fan shop” for their Nine West brand. Only fans of Nine West on Facebook can access the “Shop Lookbook,” and they get a 15% discount through the end of the month on the items offered.
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The flash-based store within Facebook (shown above) was easy to navigate. Several products were available, and fans are allowed to “like” and “share” them. Items are added to a shopping cart, and clicking on “Go to Shopping Bag” takes the user to the Nine West e-commerce site where they can view their cart and see the 15% discount. Its a pretty seamless experience that leverages the e-commerce site nicely.

Due to theses efforts, both of the Nine West brands have significantly increased their “fans” in Facebook. This is the equivalent of opting-in for future wall postings, which are typically promotions.

Social Retailing will continue in new and innovative ways and it is essential for retailers to recognize the need to take the store to the customers and instead of expecting customers to always seek them out.

GO USA!

by Patrick Furey on February 28th, 2010 in Uncategorized

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on February 26th, 2010 in Twitter

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on February 26th, 2010 in Twitter

ConsumerSphere’s Week of Tweets

by ConsumerSphereGuy on February 19th, 2010 in Twitter

Consumersphere has rolled out Google Buzz monitoring — an addition to its already comprehensive social media monitoring service — to existing customers. The real-time Google Buzz data, gathered from more than three million profiles (and growing), is broken down to offer users insight into traffic, sentiment and influencer analytics.

Our Google buzz analytics includes:
- Filtering and sorting posts/comments on Google Buzz by keywords

- Addition of Google Buzz channel to all of our analytics

- Sentiment analysis on Google Buzz posts

- Views top authors by volume to identify people that are talking the most about a keyword in Google Buzz

- Views total number of unique authors on Google Buzz for a keyword