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• Mobile Social Networking Usage Soars http://bit.ly/c7G6P7 #
• Teens Into Social Media, Not Newspapers http://bit.ly/c82XnT #
• 4 of 5 US adults & 3 of 5 Europeans use social media regularly #

After creating a successful pop-up shop in Facebook for their Rachel Roy brand, Jones Apparel Group decided to create a “fan shop” for their Nine West brand. Only fans of Nine West on Facebook can access the “Shop Lookbook,” and they get a 15% discount through the end of the month on the items offered.

The flash-based store within Facebook (shown above) was easy to navigate. Several products were available, and fans are allowed to “like” and “share” them. Items are added to a shopping cart, and clicking on “Go to Shopping Bag” takes the user to the Nine West e-commerce site where they can view their cart and see the 15% discount. Its a pretty seamless experience that leverages the e-commerce site nicely.

Due to theses efforts, both of the Nine West brands have significantly increased their “fans” in Facebook. This is the equivalent of opting-in for future wall postings, which are typically promotions.

Social Retailing will continue in new and innovative ways and it is essential for retailers to recognize the need to take the store to the customers and instead of expecting customers to always seek them out.

• Old School(counting eyeballs) VS. New School (measuring engagement) http://bit.ly/bXmuTQ #li #
• Shamu attack creates social media implications- http://bit.ly/9Q3ZWN #

• Old School(counting eyeballs) VS. New School (measuring engagement) http://bit.ly/bXmuTQ #li #
• Shamu attack creates social media implications- http://bit.ly/9Q3ZWN #

• Olympic sponsors use social media as vital part of marketing plan http://bit.ly/drVagm #
• Tweets Per Month On Twitter http://bit.ly/c1uEYr #
• The Winter Games, the World’s Largest Social Media Experiment http://bit.ly/dzmP6E #
• Kellogg TRIPLES social media spending, cites “great return on investment” http://bit.ly/d2Nghi #
• Vancouver’s Twitter Lesson - The Conversation - Harvard Business Review http://bit.ly/9s1Rfs #

Consumersphere has rolled out Google Buzz monitoring — an addition to its already comprehensive social media monitoring service — to existing customers. The real-time Google Buzz data, gathered from more than three million profiles (and growing), is broken down to offer users insight into traffic, sentiment and influencer analytics.

Our Google buzz analytics includes:
- Filtering and sorting posts/comments on Google Buzz by keywords

- Addition of Google Buzz channel to all of our analytics

- Sentiment analysis on Google Buzz posts

- Views top authors by volume to identify people that are talking the most about a keyword in Google Buzz

- Views total number of unique authors on Google Buzz for a keyword

• New Toyota logo http://bit.ly/9StITP #
• Moms on Facebook- Marketers Tread Carefully! http://bit.ly/cT782Y #
• When Idols Fall http://bit.ly/c5EneT #
• RT @pchere 3 Killer Email Tips for Saving Money http://ow.ly/1oiEVf #
• Let’s Tweet About Something Important! - Tom Davenport - Harvard Business Review: http://bit.ly/bzzK6E via @addthis #
• The Most Watched TV Show Ever: Last Night’s Super Bowl http://bit.ly/9Sq8Tx #li #
• BREAKING: Google Goes Social with Google Buzz #
• ‘Flocking’ behavior lands on social networking sites http://bit.ly/EWmQa #li #
• Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010) « Web Strategy by Jeremiah Owyang | Social Media, http://bit.ly/dA4Umt #
• A Collection of New Statistics about Social Networking, Mobile, and Internet Traffic http://bit.ly/9y10jw #
• LinkedIn Now 60 Million Strong http://tcrn.ch/cS5dYZ @li #
• Word-of-Mouth Matters Most for Moms http://bit.ly/dx0XVV #
• Social Media Tactics Help Drive Brand Searches http://bit.ly/bqCOfn #
• What Is the Future of Social Media? http://bit.ly/c6LDpq #li #

It’s been one day since the Google Buzz announcement and reactions in the blogosphere have been decidedly negative. Naysayers represented a dominant 65% of the total discussion in the last 24 hours.

Primary discussion topics included lack of need (no different than current options) and absence of any innovative features or functionality.

It’s still early and only time will tell, but so far the product has failed to impress.

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