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Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.

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Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.

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Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.

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1. You tweet too much
2. You don’t tweet enough
3. You’re a spammer
4. You’re following spammers
5. You keep asking people to follow you
6. You openly discuss personal stuff
7. But you take everything personally
8. You’re a friend who acts like an enemy
9. You don’t have a bio
10. You’re following too many people
11. You only talk about yourself (or your product)
12. You project
13. #You #use #hashtags #for #every #frickin #word
14. There are no replies on your profile page
15. You’re a jerk
16. You don’t speak a word of English (harsh, but true)
17. You’re a bully
18. You’re too negative
19. You’re too positive
20. You’re forever the newbie
21. U twt n txt spk
22. You’re obsessed with follow count
23. You’re a different person in real life
24. You don’t appear to have a real life
25. You generate too much noise
26. You have a protected profile
27. We’re always asleep when you tweet
28. You’re a liar
29. You don’t know your limits
30. You’re part of the problem
31. All you do is criticise Twitter
32. You’re obsessed with celebrities
33. You keep making the same mistakes
34. You’re unprofessional
35. Your spelling and grammar is etroshus
36. You retweet everything
37. You’re too argumentative
38. You’re sloppy
39. You find everything offensive
40. You committee tweet
41. You just can’t let go
42. You blame the wrong people
43. You try to game it
44. You churn
45. You ask for retweets
46. You’re a security risk
47. You’re a metweeter
48. You think Twitter is boring
49. You’re always telling people when you unfollow them
50. Why would anyone follow you?

Measuring Influence

by admin on September 4th, 2011 in Engagement, Influence, Metrics, Monitoring/Tracking

A new study from AOL and Nielsen highlights the importance of social media to B2B.

Study highlights include:

  • 32% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.
  • 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.
  • 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links.

The Rise of Social Good

by ConsumerSphereGuy on September 18th, 2010 in Engagement, Metrics, Social Media Strategy, Web 2.0 Explained

Most Viral Videos & Brands Of 2010

by ConsumerSphereGuy on September 13th, 2010 in CPG, Engagement, Social Media Strategy, Videos

Amazing Mobile Infographics!

by ConsumerSphereGuy on September 7th, 2010 in Engagement, Innovation, Web 2.0 Explained

Great advice from the new book:  Power Friending Demystifying Social Media to Grow Your Business-

1. Act authentically. A few years I worked as a social media consultant with Tony Robbins. As a leading speaker, entrepreneur, and coach, he is one of the busiest people I know. Still, today, Tony has time to manage many of his own social media efforts. As an active Twitter user (@tonyrobbins), he shares honest and compelling personal and professional messages. When he recently celebrated his 50th birthday, he took the time to record a friendly audio message for his fans. Being honest, accessible, and authentic is a key ingredient to social media success.

2. Make time. People complain endlessly about not having time to roll social media efforts into their lives. Let’s face it, many of us are short on time. As many highly effective people will attest, you always have time for the things you put first. Take the Tony example, I’m quite sure he doesn’t have time to record friendly audio and video messages for an audience but he makes time because he knows it’s important for his business.

3. Be consistent. As much as you want to run away from your email and the web for a few days here and there, to ensure that your online marketing efforts are getting results try to participate in the social media world on a regular basis. That doesn’t mean that you have to stay glued to your computer 24-7, but try to respond to comments within twenty-four or forty-eight hours during the work week.

4. Tell stories. If you’re looking for content ideas, there is nothing better than a good story. Whether you’re sharing photos on Flickr or blogging on Blogger, people love to look inside the lives of people at home and at work.  Although you don’t want to share anything that makes you uncomfortable, a little personality goes a long way online.

5. Plan ahead. When I interviewed the face of Ford’s social media efforts for my book he explained that a strategic plan kept his company on top. “A solid social media strategy meant that we had a plan and were well prepared for the newfound attention we received,” said Scott Monty.  While you might not be experience a huge wave of social media activity right now, six months down the road this could change. As a result, you should be prepared.

6. Embrace criticism. No one likes negative comments, but may times this feedback can help your organization make appropriate changes. The worst thing you can do when someone lashes out with a complaint is to ignore them completely. Often times, the individual simply wants a reaction and someone to listen to their problems.

7. Listen well. To pick up on the last point, be aware of what people are saying about your brand or business. A free and easy way to do this is to sign up for Google Alerts, so you can monitor online conversations on a regular basis.  Depending on what you hear, look to your plan to figure out how you want to engage.

8. Create a policy. As social media continues to grow quickly, and more than 400 million people worldwide continue to flock to Facebook, now is a good time for your business to develop a social media policy. This document can help your team determine what’s appropriate to talk about online, and how they should interact in various situations. For example, Coca-Cola’s social media policy includes a few smart guidelines, including advising employees that the Internet is permanent and that local posts have global significance.

9. Go mobile. Remember how quickly the mobile world is exploding. Within more than one million iPads sold since launch, the demand for apps on the go shouldn’t be ignored.  Consider developing your own application, either now or put it on your project plan for the future.

10. Have fun. Although the technology is constantly evolving, and often frustrating, there are lots of exciting opportunities in the social media environment. A few weeks ago I hosted a workshop where attendees were tasked with developing an online video campaign for a fictitious airline in under thirty minutes. Many groups pitched pretty traditional ideas, but one group dragged their chairs up on stage and acted out an online skit with “Amelia Earhart” leading the audience through their plans to go viral. In other words, the most creative and original ideas have the best chance to stand out.