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Insight

How To Think About Online Influence from Tom Webster on Vimeo.

Social Intelligence

by ConsumerSphereGuy on October 13th, 2010 in Innovation, Insight, Monitoring/Tracking, Social Media Strategy

To quote Zach Hofer-Shall from the Forrester Defining Social Intelligence Paper on March 12, 2010, Marketers must turn to Social Intelligence, the concept of turning social media data into actionable marketing and business strategy.

No longer will the passive pursuits of listening, monitoring and occasional engagement deliver the benefit and return on investment required for competitive advantage and heighted customer service delivery. Social communities grow and morph at internet speed. They have the ability to identify a problem and make it known to the masses nearly instantaneously.

Today we find more and more customers choosing to marry their Social Intelligence with their business processes, product development, customer service delivery and marketing campaigns.

The goals for Social Intelligence are becoming far more ambitious. In a call center as an example, it is not merely call deflection that drives interest; it is the ability to understand issues in time to develop specific call scripts, and operator/internet training on how to resolve the problem in a shorter period of time. Metrics include faster call resolution; heightened customer satisfaction, call deflection and potential for cross and up-sell offers.

We believe Social Intelligence has the power to allow companies to engage with their communities in a more mutually beneficial manner. It provides for the opportunity to achieve measurable competitive distinction and greater customer loyalty.

Consumersphere has rolled out Google Buzz monitoring — an addition to its already comprehensive social media monitoring service — to existing customers. The real-time Google Buzz data, gathered from more than three million profiles (and growing), is broken down to offer users insight into traffic, sentiment and influencer analytics.

Our Google buzz analytics includes:
– Filtering and sorting posts/comments on Google Buzz by keywords

– Addition of Google Buzz channel to all of our analytics

– Sentiment analysis on Google Buzz posts

– Views top authors by volume to identify people that are talking the most about a keyword in Google Buzz

– Views total number of unique authors on Google Buzz for a keyword

Google Buzz Explained

by Patrick Furey on February 10th, 2010 in Insight, Social Media Strategy

What Makes A Good Blog

by ConsumerSphereGuy on October 22nd, 2009 in Engagement, Insight, Web 2.0 Explained

Great analysis from a recent post from Merlin Mann:

1. Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute – even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?
2. Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things. But, their brain so overflows with curiosity about a family of topics that they can’t stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person’s obsessions take them?
3. Good blogs are the product of “Attention times Interest.” A blog shows me where someone’s attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There’s a story here. Ethical “via” links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.
4. Good blog posts are made of paragraphs. Blog posts are written, not defecated. They show some level of craft, thinking, and continuity beyond the word count mandated by the Owner of Your Plantation. If a blog has fixed limits on post minimums and maximums? It’s not a blog: it’s a website that hires writers. Which is fine. But, it’s not really a blog.
5. Good “non-post” blogs have style and curation. Some of the best blogs use unusual formats, employ only photos and video, or utilize the list format to artistic effect. I regret there are not more blogs that see format as the container for creativity – rather than an excuse to write less or link without context more.
6. Good blogs are unpredictable. Blogs occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s. If this isn’t happening every few weeks, the blogger is either bored, half-assing, or taking new medication.
7. Good blogs make you want to start your own blog. At some point, everyone wants to kill the Buddha and make their own obsessions the focus. This is good. It means you care.
8. Good blogs try. I’ve come to believe that creative life in the first-world comes down to those who try just a little bit harder. Then, there’s the other 98%. They’re still eating the free continental breakfast over at FriendFeed. A good blog is written by a blogger who thinks longer, works harder, and obsesses more. Ultimately, a good blogger tries. That’s why “good” is getting rare.