solutions for:
marketers
Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.
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agencies
Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.
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non-profits
Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.
Retail
“Social Retailing” Will Be A Gamechanger
by ConsumerSphereGuy on March 3rd, 2010 in Engagement, Innovation, Retail, Social Media Optimization
After creating a successful pop-up shop in Facebook for their Rachel Roy brand, Jones Apparel Group decided to create a “fan shop” for their Nine West brand. Only fans of Nine West on Facebook can access the “Shop Lookbook,” and they get a 15% discount through the end of the month on the items offered.
The flash-based store within Facebook (shown above) was easy to navigate. Several products were available, and fans are allowed to “like” and “share” them. Items are added to a shopping cart, and clicking on “Go to Shopping Bag” takes the user to the Nine West e-commerce site where they can view their cart and see the 15% discount. Its a pretty seamless experience that leverages the e-commerce site nicely.
Due to theses efforts, both of the Nine West brands have significantly increased their “fans” in Facebook. This is the equivalent of opting-in for future wall postings, which are typically promotions.
Social Retailing will continue in new and innovative ways and it is essential for retailers to recognize the need to take the store to the customers and instead of expecting customers to always seek them out.
Coming Soon! Always-On Consumer Connection
by Patrick Furey on February 3rd, 2010 in Engagement, Innovation, Retail, Social Media Strategy, Web 2.0 Explained
- Smartphoners Want Mobile Coupons : http://bit.ly/cISS14 5 days ago
- Top 10 Social Networking Websites & Forums - February 2010 http://bit.ly/b3WWYX 5 days ago
- SeaWorld uses social media to react quickly to a major crisis http://bit.ly/9Au98o #li 5 days ago
- Foursquare and Starbucks Team Up to Offer Customer Rewards http://bit.ly/9Wews3 5 days ago
- More updates...
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We help companies understand the influence and impact of social media on business and provide them with the tools, strategic thinking and capabilities necessary to act upon that learning.
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