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• Listening. It’s not just about posting content it also includes monitoring what is happening online around your organization, members, and industry.
• Content. Creating a content plan that aligns with the goals of the community. What content should be posted by the organization? Who at the organization will provide this content? How much content will be contributed by users? And, just as important, how will you get customers or members to contribute content? These are just a few of the challenges your community manager will face.
• Learning. The Internet is always changing. The functionality on sites like Facebook can change literally overnight. Your community software provider will be making improvements to its software on a regular basis, as well. Make sure  to stay up to speed on how to use, manage, and configure the software involved.

Consumersphere is proud to announce it has been selected as social media solutions partner for Polaris Industries.

About Polaris

With annual 2010 sales of $1.99 billion, Polaris Industries Inc.® designs, manufactures and markets innovative, high-quality vehicles for recreational and utility use. A recognized leader in the power sports industry, Polaris is among the global sales leaders for both snowmobiles and off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-sides. The company has established a strong presence in the heavyweight cruiser and touring motorcycles market as well, through Victory Motorcycles® (introduced in 1998) and the newly acquired Indian Motorcycle® brand. In addition, Polaris continues to invest in the global on-road low speed vehicle industry through its internally developed Breeze® neighborhood vehicle and the recent acquisition of Global Electric Motorcars® (GEM). Polaris enhances the riding experience for all vehicle groups with a complete line of Pure Polaris® parts, apparel and accessories, which are available at Polaris dealerships.

Google+ has arrived with great fanfare. While the “experts” are already debating and predicting its future we believe it’s a little too early to really know the true scope of its impact. Google+ does bring an array of cool new features and the following provides an overview for our readers:

Twitter »

• How Has Social Media Affected Customer Service? [Infographic] - http://t.co/dosjyULL # 9 hours ago
• Which Team Leads The Twitter Pre-Super Bowl Buzz? [INFOGRAPHIC] - http://t.co/DxK2FawU # 10 hours ago
• Reaching Millennials [Infographic] - http://t.co/zeZjaDDD # 2012/02/03
• reading- Predictive Analytics Predicts Leadership - http://t.co/Oz8pTcu1 # 2012/02/02
• David Ogilvy – Father of Content Marketing [Quotes] | http://t.co/qukOnwIR # 2012/02/02
• Should Marketers be Pinterested? [Infographic] | http://t.co/JSiq9dbP # 2012/02/02
• excellent Tweetchat by @MarkAddicks CMO of General Mills today! #genmillschat # 2012/02/01
• reading- 99% of Facebook Brand Fans Don’t Engage - http://t.co/Ens1usD5 # 2012/02/01
• Join me for a #genmillschat TweetChat at: http://t.co/VtUm5VTZ #genmillschat # 2012/02/01
• Marketers need to consider 'second screens' | http://t.co/3e69EBjb # 2012/02/01

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We help companies understand the influence and impact of social media on business and provide them with the tools, strategic thinking and capabilities necessary to act upon that learning.

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