have a question?

send us a message

your message:

Submit

It’s been one day since the Google Buzz announcement and reactions in the blogosphere have been decidedly negative. Naysayers represented a dominant 65% of the total discussion in the last 24 hours.

Primary discussion topics included lack of need (no different than current options) and absence of any innovative features or functionality.

It’s still early and only time will tell, but so far the product has failed to impress.

The

Great analysis from a recent post from Merlin Mann:

1. Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute – even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?
2. Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things. But, their brain so overflows with curiosity about a family of topics that they can’t stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person’s obsessions take them?
3. Good blogs are the product of “Attention times Interest.” A blog shows me where someone’s attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There’s a story here. Ethical “via” links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.
4. Good blog posts are made of paragraphs. Blog posts are written, not defecated. They show some level of craft, thinking, and continuity beyond the word count mandated by the Owner of Your Plantation. If a blog has fixed limits on post minimums and maximums? It’s not a blog: it’s a website that hires writers. Which is fine. But, it’s not really a blog.
5. Good “non-post” blogs have style and curation. Some of the best blogs use unusual formats, employ only photos and video, or utilize the list format to artistic effect. I regret there are not more blogs that see format as the container for creativity – rather than an excuse to write less or link without context more.
6. Good blogs are unpredictable. Blogs occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s. If this isn’t happening every few weeks, the blogger is either bored, half-assing, or taking new medication.
7. Good blogs make you want to start your own blog. At some point, everyone wants to kill the Buddha and make their own obsessions the focus. This is good. It means you care.
8. Good blogs try. I’ve come to believe that creative life in the first-world comes down to those who try just a little bit harder. Then, there’s the other 98%. They’re still eating the free continental breakfast over at FriendFeed. A good blog is written by a blogger who thinks longer, works harder, and obsesses more. Ultimately, a good blogger tries. That’s why “good” is getting rare.

Twitter

Why Us

We help companies understand the influence and impact of social media on business and provide them with the tools, strategic thinking and capabilities necessary to act upon that learning.

more reasons

Our Clients

complete list

Categories

• B2B (1)
• CPG (5)
• Engagement (14)
• Innovation (8)
• Insight (4)
• Metrics (4)
• Monitoring/Tracking (3)
• Retail (2)
• Social Media Optimization (6)
• Social Media Strategy (11)
• Strategy (1)
• Twitter (21)
• Uncategorized (1)
• Videos (4)
• Web 2.0 Explained (7)

Archives

• March 2010
• February 2010
• January 2010
• December 2009
• November 2009
• October 2009
• September 2009
• October 2008
• September 2008
• August 2008
• July 2008