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	<title>ConsumerSphere</title>
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	<link>http://www.consumersphere.com</link>
	<description>strategic social media solutions</description>
	<pubDate>Sat, 04 Oct 2008 01:18:48 +0000</pubDate>
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		<title>Consumer brand or Brand consumer?</title>
		<link>http://www.consumersphere.com/2008/10/02/marketers/</link>
		<comments>http://www.consumersphere.com/2008/10/02/marketers/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 00:34:39 +0000</pubDate>
		<dc:creator>ConsumerSphereGuy</dc:creator>
		
		<category><![CDATA[CPG]]></category>

		<category><![CDATA[Social Media Strategy]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.consumersphere.com/consumer/?p=6</guid>
		<description><![CDATA[Social media is having a profound effect on advertising and marketing and this video says it all!

]]></description>
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		<item>
		<title>The End of Command &#38; Control Branding</title>
		<link>http://www.consumersphere.com/2008/09/03/the-end-of-command-control-branding/</link>
		<comments>http://www.consumersphere.com/2008/09/03/the-end-of-command-control-branding/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 00:46:13 +0000</pubDate>
		<dc:creator>ConsumerSphereGuy</dc:creator>
		
		<category><![CDATA[CPG]]></category>

		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.consumersphere.com/2008/10/03/the-end-of-command-control-branding/</guid>
		<description><![CDATA[For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train [...]]]></description>
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		<title>Why Social Media Matters</title>
		<link>http://www.consumersphere.com/2008/08/03/why-social-media-matters/</link>
		<comments>http://www.consumersphere.com/2008/08/03/why-social-media-matters/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 00:44:44 +0000</pubDate>
		<dc:creator>ConsumerSphereGuy</dc:creator>
		
		<category><![CDATA[Social Media Optimization]]></category>

		<category><![CDATA[Social Media Strategy]]></category>

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		<description><![CDATA[“Well-designed social applications are effective. Social programs leverage the voice of the customer to get messages carried further than ad impressions. If your message resonates with consumers, their word-of-mouth is a more effective medium than any of the traditional media.” - Forrester
It is becoming increasingly evident that social media is having a  profound effect on [...]]]></description>
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		<item>
		<title>Benefits of Social Media for CPG</title>
		<link>http://www.consumersphere.com/2008/07/11/benefits-of-social-media-for-cpg/</link>
		<comments>http://www.consumersphere.com/2008/07/11/benefits-of-social-media-for-cpg/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 00:47:07 +0000</pubDate>
		<dc:creator>ConsumerSphereGuy</dc:creator>
		
		<category><![CDATA[CPG]]></category>

		<category><![CDATA[Social Media Strategy]]></category>

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		<description><![CDATA[The most critical benefits of Social Media to CPG brands include:
Accelerating Brand Advocacy – Compliments can come in many forms. It could be about brand performance, quality or superiority. It could be a customer raving about the experience they just had with a product or with customer service. Potential consumers and customers are looking for [...]]]></description>
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