solutions for:

marketers

Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.

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solutions for:

agencies

Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.

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solutions for:

non-profits

Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.

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our process

  • Overview
  • Track
  • Extract
  • Interact
  • Measure
Process
Process
Process
Process
The “who, where, when and how much” components of social media tracking ConsumerSphere uses a state-of-the-art proprietary base tracking platform. In addition, we have assembled an arsenal of the best in breed vertical tracking capabilities and integrated them into a potent integrated tracking suite. Unlike traditional tracking companies, it is our philosophy to be constantly looking to improve our tracking suite capabilities as new technologies emerge versus committing extensive resources in creating, managing and selling a single “house” platform.
The “how, what, why” of the tracking data. Users of social media share a lot more than just their opinion. Those who enter the social media domain leave behind a lot of clues about who they are and how they think via information found in social bookmarks, comments, engagement, influence, friends, followers, downloads, favorites, views, votes and links. From all of these user actions, we can assess what's important, what ideas are gaining ground and who, or what, is having the biggest impact on your brand. Our tracking capabilities are designed to feed our insight analysis engine. We use a combination of highly advanced analysis software coupled with analysis by brand strategists for validation, qualitative assessment and insight development. Our analytics protocol provides analysis for the full range of social media activity: short term content extraction and topic analysis, medium term trending and long term deep dive brand and category analysis.
Presence Management*Community Management*Managed Content*Managed Leads*Managed Profiles*Influencer Programs*Blogger Relations*Geo-Location solutions*Mobile Marketing*Apps*Event Optimization*Blogger Outreach*Reputation Management
Or proprietary, state-of-the art ROI metrics platform allows users to create social campaigns and gain insights into whether the interactions on social channels actually culminate in the desired behaviors (conversion, traffic, etc). Our performance-based  insights into measurable behaviors help companies in justifying their return from social marketing, and at the same time allows them to plan a better strategy for repeatable and increased returns. Contact us for a detailed description of how our proprietary Social ROI platform can help you effectively monetize your investment.

3 Pillars Of Community Management

by admin on January 5th, 2012 in Uncategorized

  • Listening. It’s not just about posting content it also includes monitoring what is happening online around your organization, members, and industry.
  • Content. Creating a content plan that aligns with the goals of the community. What content should be posted by the organization? Who at the organization will provide this content? How much content will be contributed by users? And, just as important, how will you get customers or members to contribute content? These are just a few of the challenges your community manager will face.
  • Learning. The Internet is always changing. The functionality on sites like Facebook can change literally overnight. Your community software provider will be making improvements to its software on a regular basis, as well. Make sure  to stay up to speed on how to use, manage, and configure the software involved.

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The Inbound Marketing Juggernaut

by admin on November 20th, 2011 in Uncategorized

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50 Reasons Why No One s Follwing You On Twitter

by admin on November 19th, 2011 in Content, Engagement

1. You tweet too much
2. You don’t tweet enough
3. You’re a spammer
4. You’re following spammers
5. You keep asking people to follow you
6. You openly discuss personal stuff
7. But you take everything personally
8. You’re a friend who acts like an enemy
9. You don’t have a bio
10. You’re following too many people
11. You only talk about yourself (or your product)
12. You project
13. #You #use #hashtags #for #every #frickin #word
14. There are no replies on your profile page
15. You’re a jerk
16. You don’t speak a word of English (harsh, but true)
17. You’re a bully
18. You’re too negative
19. You’re too positive
20. You’re forever the newbie
21. U twt n txt spk
22. You’re obsessed with follow count
23. You’re a different person in real life
24. You don’t appear to have a real life
25. You generate too much noise
26. You have a protected profile
27. We’re always asleep when you tweet
28. You’re a liar
29. You don’t know your limits
30. You’re part of the problem
31. All you do is criticise Twitter
32. You’re obsessed with celebrities
33. You keep making the same mistakes
34. You’re unprofessional
35. Your spelling and grammar is etroshus
36. You retweet everything
37. You’re too argumentative
38. You’re sloppy
39. You find everything offensive
40. You committee tweet
41. You just can’t let go
42. You blame the wrong people
43. You try to game it
44. You churn
45. You ask for retweets
46. You’re a security risk
47. You’re a metweeter
48. You think Twitter is boring
49. You’re always telling people when you unfollow them
50. Why would anyone follow you?
from: 

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Elements Of Good Social Video

by admin on November 5th, 2011 in Content, CPG, Engagement, Social Media, Social Media Strategy

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