solutions for:

marketers

Consumers are increasingly avoiding traditional marketing. Today’s marketers need to adopt new strategies to engage consumers in ways that invite participation in their brands. ConsumerSphere is singularly focused on helping businesses to effectively engage their customers with social media.

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solutions for:

agencies

Social media is having a major impact on public relations and advertising. Clients are expecting strategic social media solutions from their agencies. ConsumerSphere provides agencies that specialized expertise tailored for their needs.

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solutions for:

non-profits

Something big is happening in fund raising- Social media: it’s big, it's important, it’s growing and non-profits need to understand how this powerful new tool is revolutionizing outreach.

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Solutions for Marketers

“There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.”
Cluetrain Manifesto

Online buzz and conversation emerges spontaneously, connects fast, and is often more believable than traditional media and marketing. This presents both a challenge and an opportunity for brand marketers.

Listening to the social media conversation is absolutely critical. Knowing who is saying what about brands, campaigns or businesses online is now crucial intelligence. It informs how a brand responds to its audience

Flagging issues and identifying influencers is the first step in communicating with a brand’s audience. In this way, the corporate communicator can determine audience interests and who is most authoritative.

Brands cannot control the conversation online. Instead, they must provide a reason for people to want to share their experience with others. A brand must excite consumers enough to inspire positive conversation and debate.

Brands should join the conversation. By answering queries and problems directly, it is possible to stem negative comment before it spreads. By sharing exclusive, entertaining and participative Content, and by collaborating with audiences, brands can place themselves in the conversation. This positively drives share of voice and creates search engine friendly consumer endorsement that is forever banked online

  • Are you achieving fair returns on your advertising/marketing efforts?
  • Are consumers recognizing and resonating your brand messages?
  • Is your marketing message working or backfiring?
  • Who is influencing online “buzz” about your brand?
  • How are your marketing and advertising campaigns performing, as singular events, benchmarked against industry norms and tracked against your competition?
  • Are online marketing efforts transferring offline, and vice versa?
  • Is your Web-site strategy helping or hurting efforts to build brand buzz and generate CGM?
  • Are prospective customers discovering any significant, highly visible negative issues about your product, company or brand when they seek out information at influential online sources or search engines?
  • Which specific key issues are generating and influencing buzz, and how can you leverage it for even more effective marketing success?
  • Who are your most influential customers, where are they active? Can the identification of top online communities where your buzz is concentrated help you make better decisions about media spending, blog opportunities, influencer outreach and more?

ConsumerSphere can help marketers address key challenges:

  • Are you achieving fair returns on your advertising/marketing efforts?
  • Are consumers recognizing and resonating your brand messages?
  • Is your marketing message working or backfiring?
  • Who is influencing online “buzz” about your brand?
  • How are your marketing and advertising campaigns performing, as singular events, benchmarked against industry norms and tracked against your competition?
  • Are online marketing efforts transferring offline, and vice versa?
  • Is your Web-site strategy helping or hurting efforts to build brand buzz and generate CGM?
  • Are prospective customers discovering any significant, highly visible negative issues about your product, company or brand when they seek out information at influential online sources or search engines?
  • Which specific key issues are generating and influencing buzz, and how can you leverage it for even more effective marketing success?
  • Who are your most influential customers, where are they active? Can the identification of top online communities where your buzz is concentrated help you make better decisions about media spending, blog opportunities, influencer outreach and more